Poster campaign for the Swiss referendum about Basic Income held the 5th June 2016. With this project we decided to apply a radical art approach into a political campaign, enhancing beauty as a political message. A radical design for a radical new idea of society.
The essential gold circle, reflects on the memories of the viewer, giving different interpretations. It can be just a gold dot, a strong sign that is easy to look at, but can also become more connected to the Basic Income campaign, in which the campaigner drops more than 20’000.- Swiss francs in little golden 5 cents. It can also take a spiritual dimension remembering the Giotto painting and the idea that a new law has the potential to make everyone a better citizen. Basic income in Wikipedia
During the voting day, we did a celebrative performance at the Unternehmen Mitte in Basel, noting and presenting the percentage of Swiss voters who supported the campaign. Half a million Swiss citizens voted for this new groundbreaking idea, which will probably become a reality in one or two decades time.
Basic income campaign
89,5 x 128 cm,