Automatico Studio is an indipendent Swiss based design consultancy, working internationally since 2007. Automatico applies a conceptual methodology to the design of: visual identities, wayfinding and exhibition design, with rich expertise in the fields of architecture, product design, modern and contemporary art. The solutions and output are always clear, sharp and distinct. Automatico Studio helps to define a clear positioning and develop a unique and compelling strategy. The studio was established by Demian Conrad, who is AGI member and teacher at HEAD-Genève (University of Applied Sciences and Arts, Geneva). Demian Conrad headed a reseach project on creative coding supported by the HES-SO fund.

Some of our long-term collaborations include campaigns for EPFL (Swiss Federal Institutes of Technology), exhibition design for Grand Palais de Paris, editorial design for Espazium publishing, visual identity for Art Basel and corporate design for Zarattini Bank.

Emptiness, lightness and proportion are an intrinsic part of the studio’s visual language. Automatico safeguards the elegant and essential, believing that less can be more. The studio achieves beauty through a functional and honest approach. Geometric truths and mastery of swiss typography are employed to achieve a simple but poetic solution. The studio is always in the quest of the sublime.

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Team

Demian Conrad, creative director (CH)
Arnaud Chemin, type and graphic designer (FR)
Bruno Jolliet, graphic designer (CH)
Ilaria Roglieri, graphic and web designer (IT)
Revisia, administration (CH)

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Services

Strategy
— Brand Positioning
— Brand Architecture
— Naming
— Content Strategy

Identity
— Identity Design
— Design System
— Art Direction
— Type Design
— Books & Catalogs
— Campaign

Content
— Content Development
— Copywriting
— Photography
— Animation & Film

Space
— Signage Design
— Way Finding
— Exhibition Design
— Event Design

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Books and writing

Demian Conrad is also the author and co-author of different books on design. Famous Ordinary Things, published by Dabook, a tribute to modest Swiss objets. Graphic Design in the Post-digital Age, published by Onomatopee, a survey of practices fuelled by creative coding. Who the Hell is Mr Müller Brockmann, a conversation on Swiss Style. Demian is currently working on a new book about simplicity.

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Past Staff & Collaborators

Miles Böegli, Aladin Borioli, Edouard Cabrol, Maria de Gibert, Sarah-Lea Hipp, Jackie Jeanneret, Nicolas Jodry, Sylvain Meltz, Stefani Mihailovic-Gillet, Michala Kaalund Møballe, Jasmine Molano, Ilaria Moscufo, Katarzyna Nalband, Yann Ott, Elena Panetti, Dario Pianesi, Maude Rion, Katja Widelska, Laura Wohlgehaben, Maïra Zimmermann.

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Awards

Talks