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A studio dedicated to the essential

Automatico Studio is an indipendent Swiss based design consultancy, working internationally since 2007. Automatico applies a conceptual methodology to the design of: visual identities, wayfinding and exhibition design, with rich expertise in the fields of architecture, product design, modern and contemporary art. The solutions and output are always clear, sharp and distinct. Automatico Studio helps to define a clear positioning and develop a unique and compelling strategy. The studio was established by Demian Conrad, who is AGI member and teacher at HEAD-Genève (University of Applied Sciences and Arts, Geneva). Demian Conrad headed a reseach project on creative coding supported by the HES-SO fund.

Some of our long-term collaborations include campaigns for EPFL (Swiss Federal Institutes of Technology), exhibition design for Grand Palais de Paris, editorial design for Espazium publishing, visual identity for Art Basel and corporate design for Zarattini Bank.

Emptiness, lightness and proportion are an intrinsic part of the studio’s visual language. Automatico safeguards the elegant and essential, believing that less can be more. The studio achieves beauty through a functional and honest approach. Geometric truths and mastery of swiss typography are employed to achieve a simple but poetic solution. The studio is always in the quest of the sublime.


— Strategy
Brand Positioning
Brand Architecture
Content Strategy

— Identity
Identity Design
Design System
Art Direction
Type Design
Books & Catalogs

— Content
Content Development
Animation & Film

— Space
Signage Design
Way Finding
Exhibition Design
Event Design

Books and writing

Demian Conrad is also the author and co-author of different books on design. Famous Ordinary Things, published by Dabook, a tribute to modest Swiss objets. Graphic Design in the Post-digital Age, published by Onomatopee, a survey of practices fuelled by creative coding. Who the Hell is Mr Müller Brockmann, a conversation on Swiss Style. Demian is currently working on a new book about simplicity.

Past Staff & Collaborators

Miles Böegli, Aladin Borioli, Edouard Cabrol, Maria de Gibert, Sarah-Lea Hipp, Jackie Jeanneret, Nicolas Jodry, Sylvain Meltz, Stefani Mihailovic-Gillet, Michala Kaalund Møballe, Jasmine Molano, Ilaria Moscufo, Katarzyna Nalband, Yann Ott, Elena Panetti, Dario Pianesi, Maude Rion, Katja Widelska, Laura Wohlgehaben, Maïra Zimmermann.

Clients list

— Architecture
Atelier Bonnet Architectes, Geneva
Atelier META, Lausanne
Atelier Nova, Lausanne
Barbara Bühler, Basel
Di Iorio Boermann Architektur, Zurich
Mauro Malisia architectura, Muralto
Studio Banana, Lausanne

— Artists
Ariella Vidach, Milano
Catherine Leutenegger, Lausanne
Camerata de Lausanne, Lauanne
Diamanda Galas, Lausanne
Frank Salis, Lausanne
Karim Noureldin, Lausanne
Maja Renn, Zurich
Miguel Chevalier, Paris
Olivier Mosset, Tucson
Stéphane Lambiel, Lausanne

— Arts & Culture
Art Basel, Basel
Barbican Center, London
Cose Belle di Italia, Milan
Cramer Mitterrand, Geneva
Dansomètre, Vevey
Design Dialogue Association, Lausanne
Jeunesses Musicales Suisse, Geneva
Musée cantonal des Beaux-Arts (MCBA), Lausanne
Musée cantonal de design et d’arts appliqués contemporains (MUDAC), Lausanne
Musée des Beaux-Arts du Locle (MBAL), Locle
Lausanne Underground Film & Music Festival, Lausanne
Locarno Film Festival, Locarno
Oxbelly Film Festival, Costa Navarino
Prohelvetia, Zurich
Réunion des Musées Nationaux-Grand Palais, Paris
Théâtre de Vidy, Lausanne
Turba Association, Lugano

— Banking & Finance
Zarattini & Co | Bank, Lugano
Zarattini Group, Lugano
Zarattini International, Malta

— Design
Audemars Piguet, Le Brassus
Esther Brinkmann, Biel/Bienne
DADADUM Furniture, Chur
Fabian Schwaerzler, Zurich
Garden Bürgi, Camorino
Marco Nussbaum, Magadino
Moleskine, Milano
Moyard, Morges
Teo Jakob, Bern

— Education
Center for Future Publishing, Geneva
Conférence intercantonale de l’instruction publique (CIIP), Neuchâtel
École cantonale d’art de Lausanne (ECAL), Renens
École Polytechnique Fédérale de Lausanne (EPFL), Ecublens
École Supérieure d’Art et Design de Valence (ESAD), Valence
Haute École pédagogique du canton de Vaud (HEP), Lausanne
HEAD-Geneva, Geneva
Health 2030, Genome Center, Geneva
HEC Lausanne, Lausanne
Université de Lausanne (Unil), Lausanne
University of the Arts Bern (HKB), Bern
SUPSI, Mendrisio
Swiss Institute of Bioinformatics (SIB), Lausanne

— Healthcare
Blackswan Foundation, Lugano
Centre hospitalier universitaire vaudois (CHUV), Lausanne
Hôpitaux Universitaires Genève (HUG), Geneva
RE(ACT) Congress, Lugano
Siteminsel, Bern
Swiss Center for Design and Health, Nidau

— Hospitality & Culinary
Gabbani, Lugano
Maison BUET, Lausanne
Paganel Chocolat, Geneva
unternehmen mitte, Basel
Agnese Zgraggen, Locarno

— Public & Civic
Swiss Post, Bern
The Federal Council, Bern
Grundeinkommen Schweiz, Basel
EFTA, Geneva

— Publishers
arnoldsche Art Publishers, Stuttgart
Edition du Griffon, Neuchâtel
Espaces Contemporains, Puidoux
Espazium, Zurich
Corraini Edizioni, Mantova
DABOOK, Lausanne
niggli verlag, Salenstein
Lélia Mordoch Gallery, Paris
Le Temps, Lausanne
Liberia 121+, Milano
Onomatopee, Eindhoven
RTS Radio Télévision Suisse
RSI Radiotelevisione svizzera
TED Conferences
Vexer Verlag, St. Gallen

— Religion & Spirituality
Sacré-Coeur, Lausanne
Eglise Sainte Marie, Biel/Bienne

— Associations & NGO
Alliance Graphique Internationale, Baden
SEED Association, Geneva
Weltformat, Luzern
WWF Suisse, Geneva



2nd Silver Cube, Art Directors Club Global


100 Beste Plakate 2016


Nominated at German Design Award


1st Gold Prize European Design Awards


1st Price, Swiss Post


100 Beste Plakate 2011


100 Beste Plakate 2009


1st Price, Swiss Post


100 Beste Plakate 2008



Gestalter, Lehrer und Pädagoge, Hochschule für Gestaltung und Kunst FHNW, Basel


Graphic Design in the Post-Digital, 121+ Corraini, Milano


Graphic Design in the Post-Digital, Geneva


Gutenberg, Bubble Jet et LCD, Geneva


Center for Future Publishing, Geneva


Escola d’Art i Superior de Disseny, Valencia


Design Days, Renens


Design Terminál, Graphifest, Budapest


UN/Limited, Museum of fine Arts, Le Locle


Selected Europe, Indexbook, Bilbao